Privacy & Cookie Policy

Privacy Statement

AMAIZ is committed to your privacy and adheres to the General Data Protection Regulations (GDPR). This statement sets out how we use your personal data and your rights.

Your personal information will be held by AMAIZ for compliance with the EU General Data Protection Regulation (GDPR).

AMAIZ is the Controller of personal data relating to the professional individuals within its client or prospective client firms, for the purposes of relationship management, marketing and business development.

This statement relates to this data only. Please refer to our policy for greater detail.

Personal Data We Collect

AMAIZ collects your personal data, including information provided in various ways. Some of this data is gained directly from you, including:

In emails, during telephone calls and conversations, from business cards, when registering for services, when participating in surveys, and when using AMAIZ’s websites and applications.

Some personal data may also be gained indirectly, such as:

How we use Personal Data

AMAIZ will only process your data where it has a legal basis for doing so. We will use your data to improve or maintain the services we offer to you and our website. We will never share your data with any other third party, other than those stated in this policy, nor use your data for any other purpose, unless we firstly gain your consent to do so.

We may use your data for profiling in the context of segmentation and targeting for marketing purposes. We may use personal data such as job title, sector, company and your previous activity on our website or with our marketing communications. This enables us to provide you with information and promotions that are likely to be relevant to you. We may also use data such as your name and job title to personalise communications you receive from AMAIZ and our website.

You have the right to access rectify, erase, object and restrict the processing of your personal data, with the ability to choose which promotional communications you wish to receive and how you would like to receive them. You also have the right to opt-out of receiving our marketing communications at any time. To manage your subscriptions or personal data, please see the Subscription Center page.


Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer or mobile phone if you agree. Cookies contain information that is transferred to your computer’s hard drive. We use session cookies which are cookies which expire once you close your web browser.

We use the following cookies:

Strictly necessary cookies: These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website and enter into transactions.

Analytical/performance cookies: They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. We use Google Analytics cookies. Google Analytics collects information anonymously. It reports website trends without identifying individual visitors. You can opt out of Google Analytics without affecting how you visit this site. For more information on Google Analytics, please click here.

Targeting cookies: These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

Our legal basis for processing your personal data may rely upon our Legitimate Interest or Legal Obligation as an authorised electronic money institution.

Recipients of Personal Data

AMAIZ shares your data with a number of third-party service providers. The data storage and processing systems are protected by access controls to minimise any risk to the integrity or security of your personal data, and the data is stored in servers in the EU and USA:

AMAIZ will ensure that any third-party processor has adequate data protection measures in place that align with the requirements of the GDPR by conducting periodic due diligence. AMAIZ will not share your data with any third-party processor outside of the EU or USA.

AMAIZ may share your data with the following types of providers:

AMAIZ does not sell your personal data or other information to any third-party.

AMAIZ stores personal information on a secure database. Although data is stored centrally, all communication is segmented between the separate companies. Signing up to either mailing list will provide content from the relevant company, and subscribers can opt in or out of the respective mailing lists on an individual basis. We may on occasion share content between companies when we believe the information will be relevant and valuable.

You can opt into the AMAIZ mailing list here to receive our regular newsletter featuring updates on development, analysis and insights. In addition, we may send ad hoc emails containing valuable information such as white papers and event invitations.

Where possible we will tailor the content, we send subscribers to keep it relevant, for example, if you are a client of Amaiz Wealth we will try to share relevant specific material with you. You have the right to opt out of content tailored on your profile information by ticking the relevant box on Your Account Preferences page.

Once AMAIZ has received your information AMAIZ is committed to ensuring it has all necessary technical and organisational controls in place to keep your information secure. In order to prevent unauthorised access or disclosure AMAIZ has put in place suitable physical, electronic and managerial procedures to safeguard and secure the information AMAIZ collects.

Retention period

AMAIZ will only keep your personal data for as long as necessary for the purposes for which it was gained. Personal data will be retained for the purposes of direct marketing, relationship management and business development, or where we have another legal basis for processing (such as your consent or a contract with you). AMAIZ will review the personal data we hold on you every 12 months to check for accuracy and relevancy and to ensure that we continue to have a legal basis for processing. If the personal data is no longer necessary, or where we no longer have the legal basis for processing, we will delete or fully anonymise the data we hold on you, in line with our GDPR Policy. If your data becomes inaccurate, we will update it accordingly.

The exception is information collected from surveys, feedback and questionnaires, which are held only for the duration of its usefulness i.e. the duration of a campaign. The data is then anonymised and retained for internal evidential purposes or deleted.


AMAIZ will be more than happy to help you should you have any complaints about the processing of your personal data. Please contact us:

Under the GDPR, you have the right to lodge a complaint with the Supervisory Authority, the Information Commissionaires Office (ICO), who are the national authority responsible for the protection of personal data. A complaint can be made to the ICO via their website: or through their helpline: 0303 123 1113.

Changes to this Privacy Statement

We reserve the right to change this statement. Changes will be published on our website and previous versions will continue to be available.

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